Archana's previous branding needed to fully capture her dynamic spirit or the inclusive community she fostered through her coaching. Many fitness brands lean heavily on extremes, either using muted, clinical tones that feel inaccessible to new clients or overly intense imagery that can feel intimidating. Archana's program needed to stand apart as an inviting, approachable, and vibrant space for individuals at all stages of their fitness journeys. The challenge was to design a brand bold enough to convey her enthusiasm and expertise while remaining open and inclusive for all.
We crafted a brand identity and website that balanced Archana's energetic personality with welcoming neutrality, creating a space that encourages participation and growth. Using a bold neon colour palette paired with neutral tones was a deliberate choice to bring a sense of vitality without overwhelming it.
The brand's visuals, messaging, and web design now reflect an inviting and motivating environment, appealing to clients of all backgrounds and fitness levels. This rebranding has strengthened The Last 2 Reps' visual appeal and effectively communicated Archana's dedication to providing a warm, spirited, and empowering coaching experience for a wider audience.