Welcome to Varta—
Did you know—
55%
of consumers say they’re more likely to buy from a brand that tells a compelling story.
Source: Headstream
81%
of consumers say they need to trust a brand to buy from it. A well-designed brand strategy helps build that trust.
Source: Edelman
75%
of users judge a company’s credibility based on its website design. This means a well-designed site is crucial for first impressions.
Source: Stanford University
That's where we step in—
our belief
We believe in creating authentic brands that don’t just follow trends to catch your dream client's eye but also capture their heart.
Creativity here isn’t just about aesthetics; it’s about creating connections, leaving a lasting impact, and bringing your vision to life in ways you may have never imagined so your brand never goes out of style.
our approach
Our collaborative approach ensures that your business goals take centre stage throughout the plot of your brand story.
We immerse ourselves in your—the client's—world, working alongside you to refine each detail and build a brand that feels true to its core. Every concept, every pixel, and every interaction is thoughtfully crafted, designed to connect with people you want to attract and serve on a deeper level to make an impression that lasts.
When you choose to work with us, we become an extension of your team. We become your sounding board, your cheer squad and your safe space to voice your most ambitious plans.
founder, creative director & first storyteller @ varta
Hello, I'm Shrutika
In winter 2019, I quit my full-time job after five years of working in publishing and media to deep dive into the world of business.
As I got the gears running on setting up a new business, a new storm brewed on the horizon for the entire globe; and so, when Varta Creative Studio came to life, it was not in a moment of calm, but at a time when the world was redefining what mattered most—human connection and the way we interacted with the world around us. While the world paused and routines unraveled, something remarkable happened: we turned to our screens, finding connection, community, and creativity online. Those endless, uncertain days made us see the internet not just as a tool but as a lifeline—a place where stories could still be shared, businesses could thrive, and people could feel seen.
For us, the power of being online went beyond staying connected; it was about shaping identities, building brands, and creating spaces that felt alive, even from a distance. That’s what inspired Varta's mission very early on—being able to help businesses tell their stories and carve out their unique presence in a rapidly evolving digital landscape.
We believe in the power of authentic branding and the significance of a thoughtfully crafted website. It’s not just about making things look beautiful; it’s about giving each brand a voice, a story, and a place to truly connect. We know firsthand that good branding and design are more than just visuals—they’re experiences. They’re the reason someone will click, stay, and come back.
As an entrepreneur who has walked the walk when it comes to building and sustaining a business through the up's, the down's and the in-between's, I now dedicate all my energy into ensuring my clients have the confidence and the resources to do the same.
“Many thanks to Shrutika and her team for creating the website and brand for my new dental practice.”
The whole process was enjoyable and the result exceeded my expectations! I received so many compliments about my website and the looks of the brand, I could not be more happy. Shrutika is truly talented and has a very good taste, she feels what you need and pays attention to the details. A true professional dedicated to her work with passion. Many thanks again!
Dr Daiva Pitkauskiene
principal dentist, wimpole street endodontics
hey, take it from us:
Your brand should be supporting your growth—not restricting it.
Whether you're a seasoned business or a new launcher, our goal is to build you a brand with a rock solid foundation that supports you through seasons and seasons of growth so you can consistently and authentically show up for your dream customers for years to come.
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