The Good Pea Co.

The Challenge

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The challenge lay in positioning chickpea milk as a desirable and accessible alternative amidst a sea of well-established plant-based options like Alpro, Oatly, Rude Health and more. The Good Pea Co’s branding needed to break away from the typical earthy tones of the plant-based market, choosing instead to reflect the company’s vibrant and quirky personality while reinforcing their commitment to sustainability and quality. The brand had to appeal to a diverse range of consumers, from health-focused individuals to the environmentally conscious, all while educating the market on the unique benefits of chickpea milk.

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The Solution

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To establish a standout identity, we crafted a brand for The Good Pea Co that’s both playful and sophisticated, designed to spark curiosity and inspire. We used the following brand keywords to guide the design:

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• Sustainability – Every element of the brand, from packaging ideas to messaging, highlights The Good Pea Co’s commitment to eco-friendly practices and reducing waste, reinforcing the sustainable mission.
• Inspiring and Quirky – The brand’s identity embraces bold, punchy colors and playful graphics, which celebrate the unconventional choice of chickpeas in a witty and fun way, resonating with curious and open-minded consumers.
• Sophisticated and Vibrant – While the look is playful, the typography and layout maintain a sophisticated edge, lending credibility to the brand and supporting a strong positioning in the market.

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The resulting brand identity is bold and punchy, using vibrant visuals and clever copy to make an immediate impact. This fresh and engaging look invites consumers to try something different while assuring them of quality, taste, and sustainability. The Good Pea Co now stands out as not just a milk alternative, but an inspiring, eco-conscious choice that leaves a memorable impression.