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Brand + Web Design

Harrow Weald Dental Practice

Dental Practices & Healthcare

Luxury, Contemporary, Earthy, Approachable
In 2023, Harrow Weald Dental Practice approached us with a clear challenge: they wanted a complete brand transformation to position them as a leading choice for high-ticket private dental treatments. Their current brand did not convey the luxury and expertise needed to attract patients seeking premium services, and their outdated online presence failed to captivate and instil trust in potential clients. They wanted a brand that would resonate as contemporary, earthy, and organic while preserving a sense of classic professionalism.

The Challenge

Harrow Weald needed a visual identity and online presence to communicate exclusivity and expertise, especially in high-end services like cosmetic dentistry and implants. Their goal was to stand out in a competitive market with a brand that felt luxurious yet approachable, embodying values of quality, care, and a contemporary aesthetic. The current website could have engaged users more effectively, and patients were not compelled to explore their high-ticket treatments.

The Solution

Our team at Varta Creative Studio crafted a holistic brand experience to position Harrow Weald Dental Practice as a premium destination for dental care. We started with a sophisticated rebrand highlighting luxury and organic warmth, using earthy tones and high-quality visuals to create a grounded yet elegant atmosphere. Modern classic serif and sans-serif fonts combined with a contemporary layout provided a seamless balance of tradition and modernity, making the brand approachable yet refined.

For the website, we designed an intuitive and visually compelling user journey that leads visitors through the benefits and details of high-ticket treatments, building trust and guiding them toward booking consultations. Thoughtful content strategy and SEO optimisation further targeted patients seeking premium dental services. The result was a striking and functional website that looked luxurious and worked seamlessly to attract and retain the right audience, driving more inquiries for their high-ticket services.

Through this rebrand, Harrow Weald Dental Practice now enjoys a distinctive brand identity that truly reflects its commitment to quality, elegance, and patient care. This establishes it as a top choice for premium dental treatments in its area.

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"As dentists and owners of a dental practice, the concept of branding was almost alien to us."

However, we knew we needed help to understand how we could align ourselves to our patient's needs as soon as they stepped in the door—whether physically or online. Working with Shrutika was an eye-opener. We collaborated to find our USP and how we wanted to better connect with our community, and Shrutika was extraordinarily patient and transparent throughout the journey, always coming up with ways we could enhance the experience we deliver to our patients. We have not stopped receiving praise about the new website and the rebranded practice; our patients are THRILLED!

Dr Yash Ghevaria
Principal Dentist
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