Gemma Randall Photography
Photographers & Creatives
The Challenge
With no foundational brand message from which to adapt, Gemma's brand identity had previously been functional but was still very generic and visually fragmented to truly reflect her photography style and communicate her unique ability to capture natural, heartfelt moments. Additionally, her website needed to be optimised for an intuitive client journey, which limited her ability to connect with potential clients and showcase her work in a captivating way.
The Solution
Upon conducting a therapeutic strategy workshop, we set about creating and tailoring Gemma's brand message. We used her authentic voice and natural excitement to form emotive brand taglines, including 'telling tales of love, lit up in pictures' and 'going wherever your love takes me'.
The core brand message led us to craft a visual identity that exuded authenticity and natural elegance, grounded in airy, bright aesthetics that reflect the lightness of her photography. The colour palette was designed with soft, earthy hues to evoke warmth and familiarity, while a clean, elegant logo and typography were chosen to reinforce professionalism and romantic flair. The brand keywords guided every design choice, from iconography to textures, ensuring each brand element felt cohesive and meaningful.
Following this, we created an immersive, responsive website that beautifully showcases her portfolio. This helps prospective clients connect with her work emotionally and effortlessly find the information they need. Each page was structured for a seamless user experience, from initial discovery to booking. Interactive galleries and blog integrations were added to highlight her extensive portfolio of wedding, family, and newborn sessions. A dedicated space for couples ('Love Stories') and families ('Family Heirlooms') was included to showcase past work effectively, reinforcing Gemma's speciality and niche. Finally, subtle animations and transitions added an airy, flowing feeling to the site, reflecting Gemma's love for natural moments and capturing them with romantic ease.
Telling a brand's story is a challenge in itself, but when I got in touch with Shrutika, the instant connection and her understanding of my business & mantras was instant. Perhaps there is 'love at first sight' in the business world too!
My website was dated and my brand itself was almost non-existent. As a photographer, I needed more creativity and wow-factor.
The process with Shrutika was so enjoyable, there is not a detail she does not pick up on. A mixture of fun-filled zoom calls, creative mood boards and story books, the build process of my website was incredible to see and the final product/s are beyond all my expectations. Shrutika's attention to detail and commitment to her passion and work is next to none, and fear not, she will exceed all your expectations and make your branding and website blossom like never before. I can never say thank you enough! If you are looking for a re-brand, do not think twice about starting this journey with Shrutika. You will never look back!
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