The Challenge

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The wedding stationery market is saturated with generic templates and designs, making it difficult for couples to find invitations that feel unique and personalised. Sithee's artistry deserved a brand identity that would communicate her signature style: contemporary yet rooted in tradition, romantic without being overly ornate, and luxurious without losing its understated charm. Additionally, Design by Amara needed a cohesive online presence to convey this vision, resonating with discerning couples who value quality and wish to make a memorable first impression on their guests.

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The Solution

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We developed a brand identity and website that truly reflect the essence of Design by Amara, using the following brand keywords as our guide:

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• Contemporary – The brand balances modern aesthetics with touches of traditional Indian roots, celebrating heritage while embracing a fresh, minimal design.
• Love—With a romantic and whimsical feel, the brand is vibrant, airy, and light. It features bold pastels that add a joyful pop of colour without overwhelming the design.
• Quality – Every detail speaks of sophistication and class, with a luxurious, handcrafted feel that evokes the quality and care behind each piece.
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The new brand and website offer a visually captivating yet easy-to-navigate experience. They showcase Sithee's work through an elevated, airy design and romantic visuals that highlight the custom and bespoke nature of her stationery.