Bubblebase

The Challenge

‍

After nearly a decade, Bubblebase had a strong foundation but needed a more modern, memorable brand identity to keep pace with a fast-evolving, trendy market. Its original look no longer reflected the brand's lively personality or its commitment to delivering an upbeat, cheerful experience. The challenge was to develop a brand embodying bubble tea's dynamic, vibrant nature and resonating with the youthful, trend-savvy customer base without losing its welcoming, friendly roots.‍

‍

The Solution

‍

Our rebrand for Bubblebase focused on creating a bright and cheerful identity that captures the essence of bubble tea itself—fun, lively, and full of personality. Guided by the following brand keywords, we crafted a visually compelling brand and website that would bring Bubblebase's joyful spirit to life:

‍

• Artistic & Bright – We designed a vibrant and visually engaging aesthetic, incorporating bold colours and playful graphics to reflect the upbeat, trendy vibe of the bubble tea experience.
• Friendly & Fun – The tone throughout the brand and website is informal, witty, and friendly, making customers feel instantly welcome and excited to engage with the brand.
• Modern & Quirky – To align with current trends and appeal to a younger audience, we infused a modern, quirky style that maintains a professional yet approachable vibe.
  ‍

The new Bubblebase branding showcases a lively, upbeat design that draws attention, energises the customer experience, and reflects the passion behind the brand. With a fresh, vibrant website, customers are welcomed into an interactive and fun space that truly represents Bubblebase's playful, compassionate spirit.